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Cold email isn’t dead—it’s just changed. With the rise of AI-powered automation tools, there’s a fine line between a great outbound campaign and getting sent to spam on day one. Here’s how to stay on the right side of that line. ✅ What Makes a Cold Email Work Today? The old “Hey {FirstName}, I saw […]

With the rise of tools like Clay, Instantly, and OpenAI, starting your own AI-powered outreach automation business might seem like a plug-and-play venture. And to some extent… it kind of is. But let’s talk real timelines, costs, and how fast you can actually get profitable. Step 1: Idea to MVP — 1 to 2 weeks

If you’re in the world of sales or growth, you’ve probably heard the buzz around Clay. It’s not just hype—Clay has completely changed how modern teams think about outreach, and it’s becoming a must-have for anyone serious about scaling their pipeline without scaling their workload. What Is Clay? Clay is an AI-powered prospecting engine that